Research

Defining Problems (60-second loop)

Research Key Takeaways

User Task Flow

Proposal

Project Overview & Goals

Starline is a high-speed maglev rail system across the United States of America. Starline connects multiple transit options to make any destination accessible, and aims to make public transportation in the United States easier and more convenient than less sustainable options such as planes and personal cars.

Starline Touch Points

Starline is a cultural shift towards sustainable public transportation in America, and I found that no one answer can achieve this goal.

Throughout each touch point, I strove to ensure that Starline’s values of speed, accessibility, sustainability, and reliability remained at the forefront.

Challenges

Process

Process Overview

Our process involved making informed decisions based on research, keeping Starline’s values at the forefront through every touchpoint, and constantly communicating and collaborating as a team.

The Starline Identity

Retrofuturist Influence

Starline marks a new age of technology, transportation, and exploration, and aims to mirror the celebration of and excitement around these topics that is present in retrofuturist compositions.

Communicating Values

The touchpoints of Starline’s brand were designed to highlight the values of speed, accessibility, sustainability, and reliability. The name and logo are meant to reflect these.

The Starline App

Putting Function First

A lot of time was spent in early stages mapping out the task flow and use cases for the Starline app. By getting the function and heavy thinking laid out first, it was easy to catch problems early on and reroute before designing the interface.

Mid Fidelity Screens

These screens were used to help visualize the placement of elements in combination with function.

High Fidelity Screens

These screens were designed with function in mind while applying brand colors in an accessible way.

Market Research

We looked to other transit apps to better understand what functions and features were in place to aid in the transit process. With these inspirations in mind, we began laying out our screens.

Collaboration & Iteration

By utilizing Figma, we were able to have a streamlined collaboration process of constant feedback and iteration. A majority of our communication was through comments in Figma, allowing for direct feedback to specific questions and open sharing of ideas and opinions.